1 in 8 women in the U.S. will develop breast cancer over the course of her lifetime
We work hard to raise awareness and raise money for research throughout the year. In fact, our founder Jessica Iclisoy created the California Baby® I Love You Collection specifically to support breast cancer research. A portion of the proceeds go towards the California Breast Cancer Research Program.
If you’re not familiar with the CBCRP (learn more here), it’s a fantastic program passed by the California Legislature of the 1993 Breast Cancer Act, which doles out funding for breast cancer research in the State of California. Part of what we love about donating to the CBCRP is that 95 percent of the revenue goes directly to funding research and education efforts. And it supports innovative new approaches that other agencies may be reluctant to support, such as research on cow viruses, Tibetan herbs, and snake venom.
Of course, the cause is especially timely since October is Breast Cancer Awareness Month. And you may be stocking up on skin care products right now as the weather gets a little colder. So buying an I Love You Everyday Lotion, Bubble Bath, or Massage Oil—which help soften and soothe skin with essential oils like ylang ylang and sweet orange—is a win-win that can help say “I love you” in more ways than one.