The sunny season is upon us and Consumer Reports is shedding some new light on natural sunscreens.
The research center found that only 26% of the natural sunscreens on the market that they tested lived up to their promised SPF value. Only a handful in the natural category received a good rating including California Baby Super Sensitive SPF 30+, which met its SPF claim. To see the results, visit the Consumer Reports web site here.
Why California Baby
With the ever-growing number of “natural” products on the market, how do you choose one over the other? It all comes down to what’s in the bottle (and sometimes the bottle itself). We recommend you look past clever labeling, celebrity branding and marketing ploys and go straight to the ingredients list.
Mineral sunscreens are considered the best choice because they do not penetrate the skin and get into the bloodstream. Always doublecheck the active ingredients listed in the drug facts panel. though, because some companies may tout their sunscreen as mineral-based but their active ingredient list may include chemical sunscreens.
Because there is so much misinformation and misleading labeling in this category, it’s important to find a brand you can trust to be on the leading edge of health and environmental research, to do the right thing and never take shortcuts. California Baby’s mission is to be that brand.
For more than 20 years, we’ve been a pioneer in the premium, natural and organic baby category under the leadership of Founder and Developer, Jessica Iclisoy. We select only natural and organic ingredients with the strongest safety and environmental profiles and those that can trigger allergies or are potentially harmful to the environment are eliminated.
We avoid processes such as ethoxylation, which creates the byproduct 1-4 Dioxane and harsh solvents that are commonly used to extract oils. Instead, we rely on green technologies such as cold pressing, enzymatic processing and steam distillation.
To find out more about California Baby and California Kids’ sunscreen and to buy anything from the new line, head over to the California Baby website.