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About Natural Living by California Baby, a Blog by Jessica Iclisoy

About Natural Living by California Baby

cb natural living
W elcome to Natural Living by California Baby®! Every parent wants what’s best for their little ones. But in today’s day and age, we recognize there’s a sea of information out there about natural and organic living that can be tough to wade through. We started this site to be the ultimate resource for parents looking for smart info they can use, mixed with great ideas for family fun and tips from inspiring parents and experts.
About California Baby®: We believe you shouldn’t have to become a chemist to trust your shampoo, because you can trust we’re doing it for you. Join us in the never-ending process of becoming better citizens of the planet and setting a good example for our kids. We will not rest until we feel your calendula-softened baby cheeks against ours in the world’s largest group hug.

About Jessica Iclisoy

meet-jessicaJessica Iclisoy is the founder and developer of California Baby®, the nation’s leader in premium skincare for babies and kids and trusted since 1995. Her curiosity, passion and pioneering spirit turned her kitchen experiments into a thriving business that created a niche in the baby organic market.

California Baby® is the only complete natural baby line to make the jump from a niche market to a nationally recognized brand that is sold in top retail stores like Whole Foods, Babies R’ Us and Target. We work with leading raw material suppliers to create and pioneer safe, new and improved green ingredients.

Jessica is an award-winning, nationally recognized expert in natural living — and she and the brand have been featured widely in media, such as the New York Times, The Today Show, Parents magazine, InStyle, and more.

What We Do

Keep Kids Healthy

A child’s first few years of life are filled with plenty of giggles, love, and squeals, but also some big health questions. We’re here to be your ultimate resource for guidance on all topics related to children’s health, with a natural and organic viewpoint.


Tired parents don’t have time (or the energy!) to look on a zillion different sites for information. Come to one place to find answers about sleep, teething, ages & stages, and your baby’s other development milestones. 

Let Families Have Fun

And most of all, let’s remember that parenting is fun! We can all get bogged down with the latest news about GMOs or pesticides. But we always want to remember that your finest moments in parenting won’t come from fear, but from fun.

Shop California Baby

Contact Us

We’d love to hear from you! Click here to contact Natural Living by California Baby®