But what makes a product really stand out in my book cuts straight to the heart of a brand’s core beliefs. That’s why I’m so obsessed with Justin’s Almond Butter. The almond butter itself comes in a variety of flavors including chocolate, vanilla, and my favorite, maple, which tastes like nothing you’ve ever had before (and for the record: is Justin’s favorite, too).
Justin’s has grown its offerings to include everything from its well-known almond and peanut butters to things like chocolate hazelnut butter (yum) and even chocolate peanut butter cups and their genius nut butter pouches.
There’s a real emphasis on high-quality, locally sourced, all-natural, non-GMO, and mostly organic ingredients. And they’re healthier than the usual store-bought brands, which really pack in the sugar—did you know that the usual chocolate hazelnut butters have more sugar than cake frosting?
It’s also not just a marketing ploy—the green philosophy is deeply engrained in the company’s DNA along every step of the process. Justin’s is committed to sustainability and minimizing its carbon footprint. So all ingredients are sourced as locally and sustainably as possible. For example, they get peanuts from Georgia, not China. Also, cartons and boxes are made with wind power and out of 100% recycled paper.
Justin’s has gotten a lot of attention for their cool nut butter squeeze packs, and are on a mission to create a 100% renewable pack that’s home compostable to help cut down on landfill waste.
It’s a mission and belief system that’s so near and dear to my heart, since we’ve believed in using sustainable and biodegradable ingredients and recyclable packaging at California Baby for the past 20 years, too. So spreading the word (while I spread my almond butter!) is a cause I can really get behind.